Turning HubSpot into a Centralized CRM & Grant Operations System

How AG Business Advisory scaled their grant consulting practice with streamlined workflows and automated operations

Nova Scotia Grant Consulting HubSpot CRM

The Challenge

AG Business Advisory is a Nova Scotia-based grant consulting firm known for helping clients navigate funding opportunities with a high-touch, personalized approach. As the business grew beyond warm referrals and began expanding into targeted cold outreach, the team faced mounting operational complexity.

Scattered Excel files and manual follow-ups across disconnected folders

No standardized structure for sales and grant workflows

Limited visibility into lead conversion and application status

Risk of missed follow-ups and inconsistent client experiences

10+

Excel Files

Hours

Lost Weekly

Zero

Automation

Before DigitalFlow

The Solution

Rather than layering more manual processes, DigitalFlow built HubSpot into a centralized operating system for AG Business Advisory.

Pipeline & Workflow Alignment

Sales and grant workflows were mapped and translated into a custom cold-to-close grant pipeline inside HubSpot, creating clear structure and automated handoffs to reduce friction.

Workflow Automation

Key follow-up points were automated including alerts for callbacks, missing documents, and grant milestones, along with automated email sequences for outreach and updates.

Data Migration & Organization

Legacy lead data from Excel was cleaned, imported, and organized within HubSpot with custom tags and filters for fast segmentation and targeted follow-up by farm type and grant eligibility.

Reporting & Visibility

Custom dashboards were built to provide real-time visibility into lead conversion, application progress, and team productivity across all grant programs and client segments.

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